Heineken toasts 'borderless world' in new ad campaign

Heineken borderless world ad campaign

Can national governments and national sovereignty be eliminated with the cooperation of Joe Six Pack?

The brewers of Heineken beer think so, and they’re laying it all on the line in their new ad campaign.

The Amsterdam, Netherlands-based Heineken Brewery is not only selling beer but a borderless world in the campaign, which provides the following meme right on the beer’s label.

“Here’s to an Open World: To a world without borders or barriers. To the belief that there’s more that unites us than divides us. To finding common ground. So raise a bottle with the person next to you. Because a stranger is just a friend you haven’t had a cold Heineken with yet. Open your world.”

Memorial Day is a big weekend for beer sales, but the “open borders” theme probably wasn’t the most effective way to lure new customers just a week after Europe’s open borders policy led to the slaughter of 22 women and girls by a Libyan terrorist in Manchester, England.

Blogger Sierra Marlee at Right Wing News noted that advocating for open borders “right on the bottle of their sub-par beer,” could not have been more ill-timed following the Manchester bombing at an Ariana Grande concert.

“If you have the misfortune of visiting a friend or family member with questionable taste in adult beverages, you might be forced to choke down some progressive politics with your Heineken,” she writes. “As you wonder if the drink in your hand was made with real horse urine or artificial flavoring, you might catch a glimpse of the ridiculously idealistic message on the side of the bottle.”

The message on the bottle is also backed up with a TV commercial from Heineken.

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“It shows their ignorance of Islam,” said Ann Corcoran, author of the Refugee Resettlement Watch blog. “We’re  not going to be sitting down and knocking down a pint with our Muslim neighbors. As a matter of fact, there will be no beer companies when the Netherlands becomes a Muslim-majority nation.”

William Gheen, president and founder of Americans for Legal Immigration PAC, pointed out that Heineken is not the only corporation pushing the globalist agenda of open borders. In fact, there are several other beer companies on the bandwagon.

“Why is it that Americans can’t enjoy a TV show, a beer, use a social-media website or buy something online without being lectured by or contributing to some global socialist cause?” Gheen asked.

“There is a massive political campaign coming at Americans through all channels pushing the same globalist agenda where they want to destroy the nation states and replace our way of life and form of governance with their elitist globalist control,” Gheen said.

He noted that similar open-borders propaganda has flowed from the company that makes Negro Modelo beer, preaching about the wonders of immigration into the U.S. through Texas.

Tecate, another Mexican beer maker, made a commercial last year against building a wall on the U.S.-Mexico border.

“This reminds me of the scandal back in 2008 when Absolut Vodka got in a lot of hot water with Americans over their ‘In an Absolut World’ ad that used maps showing about one-third of the USA returned to Mexico,” Gheen said.

In October 2015, Germany’s leaders openly feared that beer and Muslim migrants might make a bad mix during the country’s Oktoberfest celebrations.

It is against Shariah, or Islamic law, to consume alcohol. And since more than 90 percent of the migrants flowing into Europe have been Muslim, offering them a beer would be more of an insult than a welcoming gesture of good will.

Noting this fact, Clare Lopez, vice president of research and analysis for the Washington-based think tank Center for Security Policy, mocked the stupidity of the Heineken ad in an emailed response to WND.

“Dear Heineken, drinking alcohol is punished by 80 lashes under Islamic Law. Please, let’s do open the borders and welcome to the Caliphate! Sincerely, the Islamic State.”

But despite the fact that its product doesn’t mix well with the Islamic invasion of Europe, Canada and the United States, Heineken feels compelled to push the narrative.

Heineken is pushing the same globalist vision of former President Obama, who scolded the Trump administration over the weekend saying “we cannot hide behind walls,” and of Hillary Clinton, who claimed “diversity is our strength” and “terrorism has nothing to do with Islam.”

United Nations Secretary General Antonio Guterres said global terrorism is “fueled by Islamophobia,” and former Secretary of State John Kerry lectured graduates of Northeastern University one year ago, saying “prepare for a borderless world.”

The State Department leaked to the New York Times that it will ramp up refugee resettlement from about 830 refugees a week in the first three weeks of this month to more than 1,500 per week by next month. Tens of thousands of refugees are waiting to come to the United States from dozens of countries throughout the Third World.

In an email, Jennifer L. Smith, a department official, wrote that the refugee groups could begin bringing people to the United States “unconstrained by the weekly quotas that were in place.”

Refugee groups now predict that entries into the United States could increase so rapidly that the total number of refugees admitted by Sept. 30, the end of the fiscal year, could exceed 70,000. That is the same level at which Obama brought in refugees for most of his term in office.

 

Heineken toasts 'borderless world' in new ad campaign
Source: WND